Pitch Reflection

Flat Plans

Above is the design that i made for my front cover, for this i took into consideration all the research that i used into magazine front covers such as image framing, fonts, colour scheme's, mast heads and sell lines.  For this i found that the main colour schemes that were used for R 'n' B and Hip Hop were a consistent red, white and black i used this as i have used the red for my mast head.  I have used purple and black for my sell lines which i may consider changing to all black whereas i think that the purple fit in with the scheme as purple is a similar colour.  From my research i used the puff at the bottom which will be slanted and also the lines at the top of the page i have also slanted to show that this magazine is a very specific genre of music and is not a normal music and has an acquired taste which is what i was aiming to do.  The other sell lines i have found were on both sides of the image which i have acted on and used in my flat plan design.  For my background of my image i am not yet sure what i will use so for this i have left blank which i will use either a graffiti wall which i am looking into, but also i am considering using the studio as i have found that some magazines use a studio for the contents page main image which is a good idea as then it will give me a clean image and i won't have to worry too much about the chance of the public being in the shot, whereas for my contents page and DPS i am going to have to vary this as it will look to plain if i keep all the images in the studio.  For the Mast head i am looking into Old School Fonts with the help of DaFont.com i am doing this research, i am also looking at old school fonts and curly fonts i have 2 fonts already which i am considering using which will be found in my Font Research Post.  For the other part of my sell line i am looking for a fancy writing to contrast to the 'NEW' part of the sell line which is the look that will appeal to my audience i think as from my research i have found that they like different, individual and unique things which what i am trying to create.  

This above is my flat plan for my contents page which will have 3 photo's on it, a two shot of a double act which i would like to shot outdoors which i will carry out a risk assessment on when i find out where i am going to shoot this shot.  I am also looking into fonts for my Contents title which i am looking for a different kind of font so i will consider cartoon fonts for a different look which i am going to consider but i am not sure that this fits in with the genre although it would look good in the opinion of myself so if this does not work i will research into fonts that are; Eroded, Ghetto Marquee and Old School.  I will then need to search for the font that i want to use for my text in this contents page which will be the same throughout the DPS, Contents Page and Front Cover.  The colour i chose for the contents was Purple which i will consider changing to Black as this would then fit in with the magazine, although if i chose purple that would match the original idea for the Front cover also which would be individual to the magazine which could be considered as a trade mark kind of thing as no other magazine would be using this.  

Photography Test shoots

This is a photo i took using the research that i did photography i used a old looking brick wall for the effect that i needed.  However, this photo is not what i need as my model is not in the correct pose therefore i will need to look more into the poses and get my model to look at these poses and mimic them.  I could not take into consideration costume as it was shot on a college day and we did not plan the photo shoot not as well as i feel i could.  Although i did not consider costume i took into consideration of the framing as i made sure that the artists eye line is positioned in the top 3rd of the page with space left for the mast head which would make this photo ideal for a front cover if i got the pose correct.  I feel that the wall that i used could work so i will consider using this for my final product providing i get the right artist and right pose.

For these two photos i had a different approach as i used the studio for the photos again these photos would be good for my front cover i feel as the one above has space for the mast head above which is good.  Again, the pose is wrong for the genre of the music which i obviously need to work on getting my models to do i also will consider using a female model which would be less hassle i think so i will definitely  consider for my magazine.  The eye line is a bit low for the shot, this would be better if it was a low angled shot looking up at my model as it would give him power, etc.  which would fit the genre of the magazine more.  This photo is good also as i will have space for sell lines either side of the artist.  Again i could consider using this if i got the pose correct which would really help this photo.

This photo is a good photo as it is a good use of props to fit the genre of music,  The leaning forward helps the photo as it gives the artist a look of power, confidence and authority.  The headphones connote he has a very strong music taste which is a key give away to the magazine as the headphones are associated with the genre of the music.  The eye line is positioned well in the top third of the page, the clothing could be better as the clothes that my model has on is not associated with the genre.This photo is restricted as the sell lines would be over lapping the photo or the photo will be overlapping the sell lines.

Photography Research

Photography Research

View more presentations from keironsimpson.

Audience Research

The magazine's I looked at were VIBE and URBAN, The target audience for VIBE is shown below as there main readers split evenly between male and female. Out of 3,846 1,943 were male and 1,903 were female which gives them 50.5% males read VIBE and 49.5% females which shows that they target both male and female. The median age of all the people that buy VIBE is 28 which indicates to me that i should try and get a model around about this age so that the readers can relate to the main artist.  For the audience research for VIBE i used the website http://issuu.com/claudedupre/docs/vibe_brand_media_kit_mk2010 i obtained the data on the 27th of January 2011.

URBAN's reader profile suggest that there a slightly more males read it than females as there are 54% are male readers and 46% are females. The age groups that read URBAN are 13-17 year olds as it is 29% and 35-49 year olds are 30% which connotes that they target 13-17 year olds and 35-49 year olds. Which is different to the audience of VIBE although they are very similar magazine's which allows me to consider using a younger model around about my age or someone older 35-49 to relate to my choice of audience. I think i will go for a model around about my age.  I used the website; http://issuu.com/uma-marketing/docs/urbanmagazine-2010-mediakit to obtain the data of the audience of URBAN also on the 27th of January 2011.

From researching the reader profiles from other magazines within the gender that i chose, i found that the target audience of the magazines already out there are either 13-17 or 35-49 from URBAN and average age of the readers of VIBE was 28 so from this i have decided to target people between the ages of 14-20. The video below is a representation of the people that i think my magazine would appeal to i used the Find Your Tribe and UK Tribes in order to find the tribe that my magazine would fit into which I found was the tribe 'Blingers' which are known for the accessories such as watches jewelry.  This fits in with my other research that they are more into the luxuries of life rather than have the necessities and always have designer label clothing etc.  They tend to follow MTV and set there rooms out to be like something off MTV Cribs.

I created a mood board of all the things that someone who would read the magazine's i have analysed would like.  I used all the old school things in black and white and the newer generation things in colour this is to contrast the newer things with the older things.

From my focus group research i have learnt that i should use fonts that would fit in with my genre of music and would stand out off the background image using bold fonts, i am therefore going to conduct research on my types of fonts.  I found that the artist says a lot about the genre of music so therefore i should look to make my model look professional.  Also, that my artist will be vital to my magazine as therefore i should really think into my photo shoots to make my artist professional.  The body language of the artists is a key to giving away the style of the artist and how popular they are or will become.  They liked the layout of the magazine so from my research on the layout i should base my layout on the magazine's that i studied.  The photos are key to making people notice the magazine.  Within the magazine i found that posters are a good thing to have so i will look to advertise posters and free bees along with interviews as that is also what i found that people like.

Textual Research

Textual Research on Prezi

My textual analysis will allow me to apply things to my magazine that will make it fit the genre as i have analysed two magazines that fit the same genre that i want my magazine to fit into.  Through my textual analysis i have learnt where i should put my mast head to get the most effect on the target audience and that i should have my main image slightly overlapping the mast head to make the image stand out and all this will help me when designing my product.

Prelim

I tried to make my magazine look as professional as possible, in order to do this I used photoshop and indesign which developed my skills.  I used a typical student in my front cover which is stereotypical student in and around QE. I have compared to my magazine to "mens health" I have used the same kind of background as this magazine, a clear background and my model is place in a similar way to that of the professional magazine.  However, i have positioned my mast head in a different place to that which is on the professional magazine. My photograph is the same as the professional one as i have used a mid shot which is suitable for my magazine as many magazines do use this also i have not used any props which is the same as the professional magazine and makes my magazine look more professional. i have used the colour purple to link with the college.  The content that i have used for my college magazine is what i think would attract people from Queen Elizabeth Sixth Form.  I think this because, i have included things like; "College Life Made Easy", "Easy advice to save and make money" etc.

http://www.youtube.com/watch?v=xToVVQYa9d4

I have challenges the preceptions of studnets created by adults as i have used the posistive things that students do to such as charity events, ways to get more money etc. rather than focusing on the hanging around parks,doing drugs and all other anti-social activities associated with students.

The target of my media product is teenagers at college aged between 17 and 19 with interests in band music and general music orientated teenagers.  This is becuase this was the most relevant audience to the type of magazine that i was making for example my magazine would be aimed at people in the indie subculture and would normally dress like;

This to the left hand side which is a stereotypical student aged male who is "Indie";

• They mostly have long hair,
• Like vintage clothes and limited edition clothing and items.
• They tend to wear quite skinny fit clothing; jeans, tops, jackets, etc.

The poeple that generally dress like this are usually aged between 17 and 21 which fits in with ym target audience.  They are genrally just interested in music and this influences the way that they act and the way that they dress themselves as the way that they present themselves to peers etc.  The musis that they are generally interested in is band music; arctic monkeys, the wombats and other genral bands.  They tend to be like there "favourite band members" for example they might get the same haircut, clothes, etc as there favourite band members or they may wear band merchandise.



The layout that i chose for my magazine helped i think in attracting my target audience as i set it out quite formal and didn't have a lot of writing as the majority of my page is taken up by the picture that i have chosen. It appeals to my target audience as i think that they wouldn't look twice at something with to much writing on it.  Knoing who my target audience was specifically made making my target audience

I have represented the student body in a positive manner, this is because i have used things like charity events that students will be interested in.  This goes against all the steriotypes that are associated with students from an adults point of view, as they think that all students do is drink alcohol and take drugs.  I have used the steriotype of a student who enjoys college life and has a happy expression which links in with the main sell line "College life made easy".  Most students i have seen around college would wear clothes relevantly similar to the student that i have picked this is why i chose the steriotype of a trendie.

I have learnt about various different technologies whilst creating my prelim flat plan such as; Photoshop, Indesign, Blogger and the Scanner.  All these things that i have used have benefited my product in various different ways. Photoshop allowed me to make my magazine front cover have a professional look and allowed me to do more things that i needed to do. Indesign, allowed me to make my contents page look professional and business-like.  The scanner allowed me to upload my drawn version of my prelim which was good so that i did not have to look at my drawings seperatly as i could upload them on the screen which saved a lot of time.  I learned how to use blogger which also benefitted my final product, as i do not have to write things up again and again but can just edit the post which saved me a lot of time.

Prelim Flatplans

For my flat plan i chose the colours on my title based on the QE logo i chose the purple for the outline of the letters and i chose to shade the inside of the letters with a grey.  For my background i chose to use seperate colours for my title as i have chosen a white background for the part of my title "QE" and for the rest of my cover i have a Purple background which links with the college colours. This shows that the magazine is to do with the college as the college colours are purple, yellow and white.  The colour purple connotes royalty and suggests that the students and teachers at this college are like royalty and therefore better than other colleges.  For my mast head i have chosen the colour black as an outliner for this, because black makes it look more business like and suggests that this magazine is a more mature magazine for more mature people and sets a standard for how they expect students to be, i decided not to make the mast head to big but i made it big enough to be noticed from a distance.  For the information box on the left hand side of my page i have chosen a red outline of the box and black text inside the box the reason i have chosen red is to show that QE students can be wild but the black shows they are smart aswell.  I have chose the image of a QE student with a QE hoodie as the main picture which is located just above my main story title the shot that i have used is a medium close up the reason I chose this is because I think that this was the most appropriate for my college magazine.  I have chose the  person on my front cover as i think that this is the kind of person that would be seen in and around college and fits in with the genre of the college and this magazine.

For my contents page i have chosen to keep a plain white background so that it looks professional.  I have used the colour black for the title "contents".  For the main story on my contents page i have chosen a charity event. And have used bold writing to draw the readers attention.  I have used the left hand side of my page to display other stories and all things going on around college. for the main picture i have a boot rack with a running shoe underneath the charity event "3mile sponsored run/walk." and i have put a side caption with the page numbers on it. At the bottom of my page i have got a battle of the bands and chances to win an iPod/iTunes vouchers and i have a picture of an iPod touch and a Drum kit, Guitar, Microphone and music notes. I have chosen to put these on my contents page as i think that this stuff will interest the target audience of my college magazine.